On Rebranding

Business School taught me a lot about being corporate and becoming part of a corporation or company — consequently all the branding lessons and studies I remember from my marketing classes were largely entrenched in that world. If my understanding of professionalism or professional identity was based solely in my education, I would understand little about functioning as a person without a company label under which to work. As it turns out, I might know very little indeed, but I’m working towards establishing myself. CONTINUE READING →