On Rebranding

Business School taught me a lot about being corporate and becoming part of a corporation or company — consequently all the branding lessons and studies I remember from my marketing classes were largely entrenched in that world. If my understanding of professionalism or professional identity was based solely in my education, I would understand little about functioning as a person without a company label under which to work. As it turns out, I might know very little indeed, but I’m working towards establishing myself. CONTINUE READING →

The first blog post. Ever.

The thought of starting a blog never crossed my mind throughout the past years, even as I saw blogs progress within popular (and my own) understanding from opinion springboards to legitimate sources of information, discourse, and well — college humor, memes, images, and pop culture in general. The fact that sites like The Huffington Post and Deadline Hollywood (and Gizmodo and TMZ, etc.) are formally blogs but practically instantaneous periodicals is, although logically something that would draw me to blogs, actually something that turned me away from starting my own. The blog format could clearly be effective, useful, and generally more 21st-century compatible than other sources of information. But I didn’t want to be a source of information, or news. That just doesn’t make sense. And I didn’t want to have an “opinion springboard” or a place where I would simply recount my adventures. I had no need for a blog. CONTINUE READING →